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Data Strategy: The Theory and the Practice

Event details

July 7, 2022
Event Category:
High Tech Campus 5

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Take part in Eindhoven Data Community Meetup #2: Data Strategy

In order to successfully deploy data products in the long term, it is important that the data strategy is well thought out. The subject of this meetup is therefore; Data Strategy. We will cover the subject in its entirety, so that this meetup at the AI Innovation Center is relevant for everyone who works with data within organizations.

Data strategy by the book:
During this talk, Mariam Halfhide will discuss the general theory of data strategy and its components, aiming to provide answers to the following:

  • Why is data strategy important?
  • What does a data strategy consist of?
  • How data management and data governance come into play?
  • Data strategy success factors

Data strategy in the wild:
In this talk, Kevin Duisters will discuss how Interfood strategized there journey to becoming a valuable data-driven organization, where to spot the big five pitfalls, and what to do about them.


  • 17:00-18:00 – Food
  • 18:00-18:10 – Welcome
  • 18:10 – 19:00 – Mariam Halfhide – Data strategy by the book
  • 19:00-19:15 – Break
  • 19:15-20:00 – Kevin Duisters – Data strategy in the wild
  • 20:00 – Drinks

About the speakers:

Mariam’s expertise lies in data-driven maturity and the optimal use of data as a business asset. She currently works as an AI Strategist at GoDataDriven, where she is able to translate the needs of an organization into practical solutions that add value and contribute to becoming a data-driven organization

Kevin Duisters currently serves as Global Data & Sustainability Director at Interfood Group. He was a visiting scholar at the Stanford Department of Statistics and is about to finalize his PhD in Data Science from Leiden University. Prior to joining Interfood, Kevin was a consultant with the United Nations (New York, Geneva) on Sustainable Development Finance and contributed to the new UN System data strategy. 

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