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How will generative AI impact your business?

Event details

March 20, 2023
15:30 - 18:30
Event Category:
Conference Center High Tech Campus, The Strip, High Tech Campus 1
Eindhoven, 5656 AE Netherlands


AI Innovation Center

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March 20, 2023 | 15:30 – 18:30 CET

Conference Center | High Tech Campus 1, Eindhoven

Generative AI is everywhere these days, offering a lot of potential to various industries; from creating personalized products and services to optimizing supply chains and streamlining workflows, generative AI is becoming an indispensable tool for businesses of all sizes and industries.

In this event, we will hear three examples and stories of how to leverage the power of generative AI.

All speakers are partners and residents from the AI Innovation Center located here at the High Tech Campus, making this a great opportunity for you to engage and network with the local AI community and ecosystem.

Join us for an engaging and thought-provoking exchange on the future of business in the age of generative AI!


15.30 – 16.00: Walk-in & demos 

16.00 – 16.15: Welcome and Introduction by Paul van Son, AI Innovation Center

16.15 – 16.45: Talk 1: Generative AI Changing Customer Conversation, by Heath RamseyServiceNow

16.45 – 17.15: Talk 2: Generative AI in Software Development, by Maurice Jutte & Hicham Zmarrou, Microsoft

17.15 – 17.30: Talk 3: Disruptive Product Design through Generative AI, by Rogier Warnawa, Resleeve

17.30 – 18.30: Networking & demos


The Talks

Talk 1: Generative AI Changing Customer Conversation


Using generative AI allows contact center agents to write customer responses over digital channels – with a little fine-tuning. The ways in which agents surface organizational knowledge could also change fundamentally. However, the most compelling contact center use case is the opportunity to improve conversational AI. After all, most bot platforms are a lot less creative and much more scripted.

ServiceNow will present their track record on improving customer experience and provide a sneak peak of ServiceNow’s roadmap on how Generative AI will contribute to how ServiceNow envisions CX.

Heath Ramsey is the Vice President of Outbound Product Management for the ServiceNow Platform.  He has been at ServiceNow for over 10 years and has worked extensively with customers in the areas of workflow automation, user experiences, and machine learning/AI to drive digital transformation and business outcomes.  Having been in the IT industry for over 30 years, his passion is breaking down the complex world of technology into relatable and consumable real-world applications that help people get work done.

Talk 2: Generative AI in Software Development


Maurice Jutte and Hicham Zmarrou from Microsoft will introduce how Open AI services will enrich Microsoft Azure Platform and dive deeper into how generative AI transforms the way how software developers work.

“Hicham is a Lead Cloud Solution Architect for Data & AI at Microsoft. He is responsible for accompanying organizations in their cloud Data & AI journey, helping them to formulate their Data & AI strategies, design operating models to execute these strategies, and supervise operational teams in their day-to-day execution.”

Talk 3: Disruptive Product Design through Generative AI


Rogier Warnawa will introduce how he revolutionizes product design through Resleeve, a generative AI design assistant which creates infinite new product designs and marketing materials.

Within Resleeve, we have been using generative AI to produce photorealistic graphics for almost 2 years. Our software generates product designs at superhuman speed. Currently, the focus is on fashion but in the foreseeable future, we will expand to other industries to support designers in their product design process there as well.

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